FocusFire Ltd (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, store, and protect your personal data when you engage with us through our website, services, or communications. It complies with the UK General Data Protection Regulation (UK GDPR) and other applicable data protection laws.

1. Information We Collect

We may collect and process the following personal data:

1.1 Information You Provide to Us:

• Contact Information: Name, email address, phone number, and postal address when you fill out our contact form or request services.
• Payment Details: Billing and payment information for the purpose of processing transactions.
• Account Information: Information provided when creating an account or subscribing to our services.

1.2 Information We Collect Automatically:

• Usage Data: Information about how you use our website, including IP address, browser type, device information, and pages visited.
• Cookies: Data collected through cookies and similar tracking technologies. (See our Cookie Policy for more details.)

1.3 Information From Third Parties:

• We may receive data about you from third parties such as business partners, payment processors, or publicly available sources.

2. How We Use Your Information

We use your personal data for the following purposes:

2.1 Providing Our Services:

• To respond to inquiries, process transactions, and deliver fire safety solutions.

2.2 Communication:

• To send updates, respond to requests, and provide customer support.

2.3 Marketing:

• To send promotional materials or newsletters if you have opted in.

2.4 Compliance:

• To comply with legal obligations or enforce our terms and conditions.

3. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: Where you have provided clear consent for us to process your personal data for a specific purpose.
• Contractual Necessity: Where processing is necessary for the performance of a contract.
• Legal Obligation: Where processing is required to comply with the law.
• Legitimate Interests: Where processing is necessary for our legitimate business interests, provided it does not override your rights.

4. Data Sharing and Disclosure

We do not sell your personal data. However, we may share it with:

• Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, IT support, and marketing.
• Legal Authorities: To comply with legal requirements or enforce our rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets.

5. International Data Transfers

Your data may be transferred to and processed in countries outside the UK. In such cases, we ensure adequate safeguards are in place, such as:

• Binding corporate rules
• Standard contractual clauses

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or comply with legal obligations.

7. Your Rights

Under the UK GDPR, you have the following rights:

• Right to Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data, subject to certain conditions.
• Right to Restrict Processing: Limit how your data is processed in specific cases.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Object to the processing of your data for marketing or other purposes.
• Right to Withdraw Consent: Where processing is based on consent, withdraw it at any time.

To exercise your rights, please contact us.

8. Data Security

We implement robust technical and organizational measures to safeguard your personal data, including encryption, access controls, and secure servers. However, no transmission over the internet is completely secure, and we cannot guarantee absolute security.

9. Cookies

Our website uses cookies to improve user experience and analyze website traffic. For more information, see our Cookie Policy.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their policies.

11. Updates to This Privacy Policy

We may update this policy from time to time. Any changes will be posted on this page with the updated effective date. We encourage you to review this policy periodically.

12. Contact Us

For questions or concerns about this Privacy Policy or how we handle your data, please contact us.